![]() The third primary data collecting method is the experiment. This situation can be a job interview where the candidates have to work together on specific tasks and the HR professionals analyze their behaviour. There is a very common method of observing when the group knows that they are being observed and they also know the observer. The observer can control the situation with specific questions and by that, focusing on a specific person’s reactions of the group. In this way the group can be observed in its natural habitats. Observing From Insideīeside external observation there is a method when the observer is incorporated in a group, but without the group being aware of it. Of course, according to GDPR this has to be with the consent of the site viewer, but in most cases the observation can be done. ![]() However, online observation methods are widely used nowadays in order to better understand customer habits while surfing in their free time, or during a purchase in a webshop.īy using specific cookies on a site, it is pretty easy to gather useful information on how to make your buying processes more streamlined. You can collect data about in-store consumers’ behaviors, for example, such as their walking routes or their behavior while standing in front of a shelf. ![]() If it is offline, this data collecting method can only be used on a small scale. In this case, you can lock out the unconscious or conscious lies. Compared to questionnaires, observation has a big advantage: the observed persons do not know that they are being observed, so their behavior will be natural. Besides there are some tools to analyze speech or text but it is 99% manual work, which is a tiring and time consuming process. At the end of the day you will have hours long voice records that you will listen to over and over again, then take notes of it and then make conclusions. Unconsciously or consciously, they will lie and this can distort the results.Īnother drawback can be the processing of the answers. The interviewee or the participants might not give you perfectly correct answers. However, the value of the data might not be as satisfying. Although this method is really expensive and needs a professional interviewer for the wanted results, its biggest advantage is the vast amount of data you can get this way and that you can dive deep into a specific topic and discover the background of the answers you get. The manual administration can cause dirty data by accidental mistakes.Īnother way to ask questions is by making an interview. Also pay attention to digitalizing the answers. In this case you can use a printed survey, but make sure that the filled papers will be collected back and try to control that the right person fills the survey. If they live in a place without internet connection, your questions will (supposedly) not be answered this way. You can use both close-ended and open-ended questions during the process and the form of the questionnaires can be structured or unstructured.īoth online or offline questionnaires can be used for making a survey, this depends only on the specifications of the target group. The tough part is finding the perfect group and the right questions. The process may look very easy: after we have a sample or focus group, we just ask the questions, record the answers and analyze the survey results. The three main ways of collecting primary data is asking, observing and experimenting this target group.Ĭonducting a survey is the most common data collecting method. This means, they can choose the perfect group or sample for their research and create a specific environment to collect the desired data. On the other hand, researchers can tailor and specify their interest and data collecting methods when gathering primary data. The fact that this data derives from the original source makes it even more valuable and credible. The main criterion is that the data is always collected from your research instead of books or any other written material that comes from second-hand sources. In this article, we will familiarize you with primary data and the three main methods of collection. Technically, there are three types of data based on their source and availability: primary, secondary and mosaic. ![]() But the origin of your data and the way you gather it influences heavily the outcome of your results. Basically, every information you gather from first-hand experience is primary data.ĭata is the cornerstone of all statistical research. ![]() Primary data is when the data is gathered directly from the genuine source. ![]()
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